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Ben & Jerry's
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In 2000, Ben & Jerry's accepted [Unilever]'s $326M offer. Their loyal fans were outraged by this "sell-out". But hidden in the deal was one of the most genius stunts in business history. Here's how two hippies outsmarted a $150B company: 🧵 https://x.com/BusinessGTX/status/1896908672162558343 https://www.benjerry.com/ {tags: Company}
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