David Ogilvy

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Anytime Ogilvy hired an office head for his firm, he would send them a nesting doll. Within the innermost doll, he left a note: “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” David Ogilvy's Seven lessons will change your life. Several agencies turned him down before becoming the "Father of Advertising." https://x.com/BRannegger/status/1817854407419052491 # [People] who think well, write well. # Tell the [Truth], but make it fascinating. # Search local parks; you'll find no statues of committees. # The best ideas come as jokes; keep your thinking funny. # At the start of your career, learning is more valuable than earning # Meet deadlines, even if it means working all night. Hard work kills boredom, not men # Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant. {tags: People}
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