David Ogilvy

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Anytime Ogilvy hired an office head for his firm, he would send them a nesting doll.

Within the innermost doll, he left a note: “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

David Ogilvy's Seven lessons will change your life. Several agencies turned him down before becoming the "Father of Advertising." https://x.com/BRannegger/status/1817854407419052491

1. People who think well, write well.
2. Tell the Truth, but make it fascinating.
3. Search local parks; you'll find no statues of committees.
4. The best ideas come as jokes; keep your thinking funny.
5. At the start of your career, learning is more valuable than earning
6. Meet deadlines, even if it means working all night. Hard work kills boredom, not men
7. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant.