Cybertruck
https://www.tesla.com/cybertruck
With the Tesla Roadster, Tesla did the Engineering but not the design
With Model S, they integrated Design into the company but didn't think much about Production until later
With Model 3 they had all 3 work together but tried to Automate
For Cybertruck, all 4 work together https://twitter.com/WholeMarsBlog/status/1699867605232939055