Luis Trenker
Luis Trenker (1892–1990) was a multi-talented Austrian-Italian figure from South Tyrol known as an actor, film director, writer, and mountain climber. He inspired the popular European alpine-style fashion label Luis Trenker. The clothing brand merges traditional heritage with modern fashion and is famous for its quality.
Via: In 2019, I bought this blue Luis Trenker shirt in Switzerland🇨🇭, in the mountain resort of Zermatt. “DER BERG RUFT” - “The Mountain Calls.” https://x.com/tony_tress/status/2076646766162624949